Purposeful Profits
DTC Growth Consultancy · London

Your brand is leaking revenue.We find exactly where and why,then fix it in 90 days.

We find the revenue your site, ads, and email are leaking, then fix it. Operator-led, not agency-managed. Diagnosis first, always.

2,400+Retail Doors (Liquiproof)
10Sprint Clients
414%Avg Sprint Growth (90 days)
Purposeful Profits · DTC Growth · London · Fix Your Revenue ·
Why brands plateau

If your brand has stalled,
you're dealing with
one of these.

01
"Revenue has flatlined for months and we can't diagnose why."
02
"We're spending on ads but can't see a clear, measurable ROI."
03
"Traffic exists. But our site converts below 2% and nobody's fixed the root problem."
04
"Amazon is a missed channel, either underperforming or completely untouched."
05
"Email and SMS contribute less than 25% of revenue. It should be our best channel."
06
"We're stuck below 2% conversion on traffic we've already paid to acquire."
What changes
One clear leverYou stop spreading effort across everything and finally have a ranked, specific action list with revenue targets attached.
Every pound has a jobAd spend, email, site: each channel pulls its weight. You know what's working and why, not just what the dashboard shows.
Confidence in the next moveNo more guessing. No more agency promises. Just a clear view of what's holding back growth and what to do first.
“Most agencies haven't spent their own money on ads. They haven't managed a P&L with their own money on the line. I have. That's the difference.”
Caner Veli, Founder
CV
Caner Veli
Built Liquiproof from zero to 3,000+ retail doors: Adidas, IKEA, Selfridges, Burberry. 3 Amazon #1 bestsellers. Profitable founder exit in under 6 years. Since then he has run the 90-Day Growth Sprint with 12 founder-led DTC brands. Average revenue lift: 518% in 90 days.
Dragon's Den Alumnus12 Sprint ClientsSunday TimesGQVogueForbes

How we
actually work

Three stages. No lock-in until you're ready. Everything starts with a paid diagnostic, not a sales call.

Step 01

Brand Growth Audit

A paid 3-day diagnostic covering site conversion, paid media, email and SMS, Amazon, offer structure, and unit economics. Delivered as a Loom video walkthrough and a prioritised PDF with specific revenue fixes ranked by impact. Audit fee credited in full against the sprint if you proceed within 30 days.

For: Any drinks, beauty, wellness, or CPG brand doing £5K to £100K a month.
Schedule a call with Caner →
Step 02

90-Day Growth Sprint

We take the top 2 to 3 constraints from your audit and fix them. Hands-on execution: site, email, paid media, offer architecture. By day 90, you have a working revenue engine and the data to scale it.

For: Brands that have completed the audit and are ready to move.
Apply for the sprint →
Step 03

Fractional CGO

Caner embedded 1 to 2 days a week as your brand's growth lead. Strategy, execution, and team direction. One brand at a time.

For: Brands that have completed the sprint and want Caner running the growth function directly.
Enquire →
Free resource

Over 300 CRO tactics
for your DTC store.

Work through every conversion optimisation across 8 page types. Track your progress. Fix the leaks.

Access the free checklist →10 free tactics, then £499 for full access
What's inside
Homepage38 tactics
Product Detail Page52 tactics
Cart & Checkout41 tactics
Collection Page29 tactics
Email flows44 tactics
Paid media landing pages36 tactics
+ 2 more page types64 tactics

What we've
actually delivered

View all case studies →
Featured Result
Thomson & Scott
Organic beverages
+1,490%
DTC revenue growth
"We couldn't understand why traffic wasn't converting. Caner identified the core constraint within the first 24 hours."
+175%Conversion rate
#1Amazon bestseller
+927%Amazon revenue
Packaged food
Bottled Baking Co
27×
ROAS in 14 days
"We went from breaking even on ads to a 27× return in two weeks. The diagnosis made everything obvious."
+193%Revenue in 6 months
30%Revenue from email, month 1
Spirits
Duppy Share
+400%
Amazon revenue
"What changed wasn't the product. It was finally understanding the full revenue engine."
75%nCAC reduction
Organic skincare
Pinks Boutique
21.48×
ROAS
"Within 90 days we had a ROAS system we could rely on."
+70%Total orders in 90 days
+10%Conversion rate lift
Wellness
Rain Wellbeing
+507%
Revenue increase
"Now email is our strongest channel by far."
80%Email open rate
+149%Revenue in 30 days
Where we work

We work with founder-led consumer brands in drinks, beauty, wellness, and food.

£5K to £100K a month, profitable product, growth has stalled.

Drinks
Premium spirits and functional drinks. Spirits, wine, beer, soft drinks, functional beverages, mixers.
Beauty
Skincare and haircare. Skincare, haircare, cosmetics, personal care. From Amazon launch to DTC retention.
Wellness
Supplements and wellness. Supplements, health food, fitness, functional wellness. High AOV, high LTV when the funnel is right.
Food and CPG
Independent food and CPG. Consumer packaged goods across food, household, and lifestyle. Full-funnel from Shopify to retail to marketplace.
“Most agencies haven't spent their own money on ads. They haven't managed a P&L with their own money on the line. I have. That's the difference.”
Caner Veli, Founder
Caner Veli
Founder, Purposeful Profits

Caner built Liquiproof from zero to 3,000+ retail doors. Adidas, IKEA, Selfridges, Burberry. 3 Amazon #1 bestsellers. Profitable founder exit in under 6 years.

Since the exit he has run the 90-Day Growth Sprint with 12 founder-led DTC and CPG brands. Average revenue lift in the 90-day window: 518%. He runs every audit himself. He runs every sprint himself. No junior account team, no agency layer, no handoff.

He is also the founder of Kind Community, a paid network of 350+ DTC and CPG founders.

✓Built Liquiproof to 3,000+ global retail doors
✓Stocked by Adidas, IKEA, Selfridges, Burberry
✓3 Amazon #1 bestsellers
✓Profitable founder exit in under 6 years
✓12 DTC sprint clients, 518% average revenue lift
✓Founder, Kind Community (350+ members)
Caner and his clients have been featured inSunday TimesGQVogueMarie ClaireForbesDrapers
Common questions

Everything you
need to know

A paid diagnostic covering site conversion, paid media performance, email and SMS revenue contribution, Amazon presence, offer structure, and unit economics. Delivered within 3 business days as a Loom video walkthrough and a prioritised PDF report with specific revenue fixes ranked by impact.

Founder-led DTC and CPG brands in drinks, beauty, wellness, or CPG doing £5K–£100K/month. Particularly useful if revenue has plateaued, conversion is below 2%, email generates less than 25% of total revenue, or paid ads are delivering inconsistent ROAS.

Every engagement starts with the Brand Growth Audit: a paid 3-day diagnostic covering your full revenue engine. From there, brands can move into the 90-Day Growth Sprint, where we fix the top 2 to 3 constraints identified. We work exclusively in drinks, beauty, wellness, and CPG, which gives us vertical-specific benchmarks and network access.

You receive the Loom video and PDF within 3 business days. We schedule a 30-minute debrief call to walk through the findings. There is no obligation to continue. For brands where the findings warrant it, we present a 90-Day Growth Sprint proposal.

We are a DTC growth consultancy that diagnoses where founder-led brands are losing revenue and fixes the underlying constraints. We work exclusively with brands in drinks, beauty, wellness, and CPG doing £5K–£100K/month. Our process starts with a paid 3-day Brand Growth Audit, followed by a hands-on 90-Day Growth Sprint, and optionally a retained growth partnership.

The audit identifies your highest-priority revenue constraints ranked by impact. Results vary by brand, but clients who execute the recommendations have seen outcomes including +1,490% DTC revenue growth (Thomson & Scott), 507% revenue increase (Rain Wellbeing), and 27x ROAS in 14 days (Bottled Baking Co).

The consultancy primarily serves UK-based DTC and CPG brands, though the methodology applies to any English-speaking market. Brands in the US, Australia, and Europe have worked with Purposeful Profits.

Ready to stop guessing?

Most founders are right
about the symptom.
Wrong about the cause.

A 3-day diagnostic maps your entire revenue engine (site, ads, email, Amazon, offer) and hands you a prioritised list of fixes ranked by impact. Not a theory. A roadmap.

Schedule a call with Caner →Take the free scorecard first
Average sprint growth: 518% in 90 days  ·  No retainer  ·  No lock-in

Not sure if the audit is right for you? Take the free 3-minute scorecard and we'll tell you exactly where your brand sits.