Purposeful Profits
DTC Growth Consultancy · London

Your brand is betterthan your numbers.Let's prove it.

Something is working. Something is holding you back. In 3 days we find exactly what, and give you a prioritised roadmap to fix it. No retainer. No agency fluff.

0+Brands Scaled
£0M+Client Revenue
0#1 Amazon Bestsellers
Purposeful Profits · DTC Growth · London · Fix Your Revenue ·
Why brands plateau

If your brand has stalled,
you're dealing with
one of these.

01
"Revenue has flatlined for months and we can't diagnose why."
02
"We're spending on ads but can't see a clear, measurable ROI."
03
"Traffic exists. But our site converts below 2% and nobody's fixed the root problem."
04
"Amazon is a missed channel, either underperforming or completely untouched."
05
"Email and SMS contribute less than 25% of revenue. It should be our best channel."
06
"We've burned money on agencies that only touched one part of the funnel."
What changes
One clear leverYou stop spreading effort across everything and finally have a ranked, specific action list with revenue targets attached.
Every pound has a jobAd spend, email, site: each channel pulls its weight. You know what's working and why, not just what the dashboard shows.
Confidence in the next moveNo more guessing. No more agency promises. Just a clear view of what's holding back growth and what to do first.
“We don't sell you email marketing and ignore the fact your site converts at 0.8%. We find the real constraint first.”
Caner Veli, Founder
CV
Caner Veli
Scaled Liquiproof from zero to 155+ stores in 6 months. One of Dragon's Den's largest-ever investments. Exited. Now works with 350+ DTC and CPG founders as investor and advisor, with his own money, P&L, and reputation on the line.
Dragon's Den350+ BrandsSunday TimesGQVogueSelfridges

How we
actually work

Three stages. No lock-in until you're ready. Everything starts with a paid diagnostic, not a sales call.

Step 01

Brand Growth Audit

£500 flat fee

A paid 3-day diagnostic covering site conversion, paid media, email and SMS, Amazon, offer structure, and unit economics. Delivered as a Loom video walkthrough and a prioritised PDF with specific revenue fixes ranked by impact.

For: Any drinks, beauty, wellness, or CPG brand doing £5K–£100K/month.
Book the Brand Growth Audit →
Step 02

90-Day Growth Sprint

Custom pricing

We take the top 2–3 constraints from your audit and fix them. Hands-on execution: site builds, email flows, Amazon optimisation, paid media restructure. No agency handoffs, no project management overhead.

For: Brands that have completed the audit and are ready to move.

Brands that complete the audit and move into the Sprint see an average of 3–5 revenue levers closed within the first 90 days. The audit tells you which ones are worth fixing first.

Step 03

Retained Partner

Monthly

For brands that complete the Sprint and want Purposeful Profits managing the full revenue engine. Continuous optimisation across every channel. Scale without adding headcount.

For: Brands with a proven product ready to scale.

Most retained partners are founder-led brands that started with the audit. By the time they reach this stage they know exactly what they're scaling, and why.

Free resource

304 CRO tactics
for your DTC store.

Work through every conversion optimisation across 8 page types. Track your progress. Fix the leaks.

Access the free checklist →10 free tactics, then £499 for full access
What's inside
Homepage38 tactics
Product Detail Page52 tactics
Cart & Checkout41 tactics
Collection Page29 tactics
Email flows44 tactics
Paid media landing pages36 tactics
+ 2 more page types64 tactics

What we've
actually delivered

View all case studies →
Featured Result
Thomson & Scott
Organic beverages
+682%
Monthly orders
"We couldn't understand why traffic wasn't converting. Caner identified the core constraint within the first 24 hours."
+682%Order growth
+175%Conversion rate
#1Amazon bestseller, 30 days
Packaged food
Bottled Baking Co
27×
ROAS in 14 days
"We went from breaking even on ads to a 27× return in two weeks. The diagnosis made everything obvious."
£5K → £50KIn 90 days
+193%Revenue in 6 months
Spirits
Duppy Share
+400%
Amazon revenue
"£504K raised in 30 days. What changed wasn't the product. It was finally understanding the full revenue engine."
£504KRaised in 30 days
75%nCAC reduction
Organic skincare
Pinks Boutique
21.48×
ROAS
"We'd been running ads for 18 months and never cracked consistent returns. Within 90 days we had a ROAS system we could rely on."
+70%Total orders in 90 days
+10%Conversion rate lift
Wellness
Rain Wellbeing
+507%
Revenue increase
"80% email open rates felt impossible before we understood what our list actually wanted. Now email is our strongest channel by far."
80%Email open rate
+149%Revenue in 30 days
Where we work

Four verticals.
Deep expertise in each.

Drinks
Spirits, wine, beer, soft drinks, functional beverages, mixers. 400+ drinks brands in our network.
Beauty
Skincare, haircare, cosmetics, personal care. From Amazon launch to DTC retention.
Wellness
Supplements, health food, fitness, functional wellness. High AOV, high LTV when the funnel is right.
CPG
Consumer packaged goods across food, household, and lifestyle. Full-funnel from Shopify to retail to marketplace.
“Most agencies haven't spent their own money on ads. They haven't managed a P&L with their own money on the line. I have. That's the difference.”
Caner Veli, Founder
Caner Veli
Founder, Purposeful Profits

Caner founded Purposeful Profits after scaling Liquiproof from zero to 155+ stores in six months, securing one of Dragon's Den's largest-ever investments, and exiting the brand. Since then, he has worked as an investor and advisor to 350+ DTC and CPG founders.

Featured inDragon's DenSunday TimesGQVogueMarie ClaireSelfridges
Common questions

Everything you
need to know

A £500 paid diagnostic covering site conversion, paid media performance, email and SMS revenue contribution, Amazon presence, offer structure, and unit economics. Delivered within 3 business days as a Loom video walkthrough and a prioritised PDF report with specific revenue fixes ranked by impact.

Most founders we work with think they know where the problem is, and they're usually right about the symptom. They're almost always wrong about the root cause. A paid audit filters for brands serious about growth and ensures the analysis receives real time and depth. Free audits are typically surface-level sales tools. The £500 audit is a standalone deliverable with no obligation to continue.

Founder-led DTC and CPG brands in drinks, beauty, wellness, or CPG doing £5K–£100K/month. Particularly useful if revenue has plateaued, conversion is below 2%, email generates less than 25% of total revenue, or paid ads are delivering inconsistent ROAS.

We are not a marketing agency. We don't manage individual channels in isolation or offer 6-month lock-in retainers. We start every engagement with a paid audit that gives a complete diagnosis before any execution begins. We only work in four verticals, which gives us deeper benchmarks and network access than a generalist.

You receive the Loom video and PDF within 3 business days. We schedule a 30-minute debrief call to walk through the findings. There is no obligation to continue. For brands where the findings warrant it, we present a 90-Day Growth Sprint proposal.

We are a DTC growth consultancy that diagnoses where founder-led brands are losing revenue and fixes the underlying constraints. We work exclusively with brands in drinks, beauty, wellness, and CPG doing £5K–£100K/month. Our process starts with a paid 3-day Brand Growth Audit, followed by a hands-on 90-Day Growth Sprint, and optionally a retained growth partnership.

The audit identifies your highest-priority revenue constraints ranked by impact. Results vary by brand, but clients who execute the recommendations have seen outcomes including +682% order growth (Thomson & Scott), 507% revenue increase (Rain Wellbeing), and 27x ROAS in 14 days (Bottled Baking Co).

The consultancy primarily serves UK-based DTC and CPG brands, though the methodology applies to any English-speaking market. Brands in the US, Australia, and Europe have worked with Purposeful Profits.

Ready to stop guessing?

Most founders are right
about the symptom.
Wrong about the cause.

A 3-day diagnostic for £500 maps your entire revenue engine (site, ads, email, Amazon, offer) and hands you a prioritised list of fixes ranked by impact. Not a theory. A roadmap.

Book the Brand Growth Audit, £500Take the free scorecard first
3-day turnaround  ·  No retainer  ·  No lock-in

Not sure if the audit is right for you? Take the free 3-minute scorecard and we'll tell you exactly where your brand sits.