AI has changed how consumer brands get found, get compared, and get bought, and most growth advice hasn’t caught up. Purposeful Profits runs a single, sequenced system that fixes exactly what’s capping your revenue, diagnosed in a paid 3-day Brand Growth Audit and fixed in a 90-day sprint with weekly reporting tied to revenue, not vanity metrics. The same operator who scaled Liquiproof to over 3,000 retail doors runs every audit and every sprint himself.
Your brand isn't underperforming. Your infrastructure is.
The offer isn't clear.
Traffic arrives and doesn't convert because the offer hasn't been stress-tested. A CEO can see the ads are running. What's harder to see is that the product page still isn't answering the one question that gets someone to buy.
The site is leaking revenue nobody's tracking.
Conversion rate sits under 2%, bounce rate sits over 60%, and nobody on the team has benchmarked either against what a healthy consumer brand should hit.
Channels are disconnected.
Email sits below 30% of revenue. Paid media runs without a feedback loop to the product page it sends people to. Amazon listings say something different to the website. Each channel is optimised in isolation, which means none of them are optimised at all.
Fix the infrastructure in sequence and the growth compounds on its own.
Growth isn’t six separate projects. It’s one system, run in sequence. Offer, conversion, and email get fixed first because they’re the foundation everything else stands on. Content, ads, and outreach scale on top of it, not instead of it.
What we've delivered
View all case studies →Featured Result
Thomson & Scott
Organic beverages
+1,490%
DTC revenue growth
"We couldn't understand why traffic wasn't converting. Caner identified the core constraint within the first 24 hours."
Packaged food
Bottled Baking Co
27×
ROAS in 14 days
"We went from breaking even on ads to a 27× return in two weeks. The diagnosis made everything obvious."
Spirits
Duppy Share
+400%
Amazon revenue
"What changed wasn't the product. It was finally understanding the full revenue engine."
Organic skincare
Pinks Boutique
21.48×
ROAS
"Within 90 days we had a ROAS system we could rely on."
Wellness
Rain Wellbeing
+507%
Revenue increase
"Now email is our strongest channel by far."
3,000+
Retail doors scaled (Liquiproof)
518%
Average revenue growth, 90 days
27x
Highest ROAS achieved
6
Years to profitable exit (Liquiproof)
About
Caner Veli
Founder, Purposeful Profits
Caner built Liquiproof from zero to 3,000+ retail doors, stocked by Adidas, IKEA, Selfridges, and Burberry. 3 Amazon #1 bestsellers. Profitable founder exit in under 6 years. That is the context.
Since the exit: 518% average revenue growth in 90 days, 27x highest ROAS. Every audit is done by Caner. Every sprint is run by Caner. No junior account team, no agency layer, no handoff. You get the person who built and exited a consumer brand, not someone who read about it.
He is also the founder of Kind Community, a paid network of 350+ DTC and CPG founders.
Everything you need to know
What does Purposeful Profits actually fix?
Not a channel. The infrastructure underneath it: an offer that hasn't been stress-tested, a site leaking revenue nobody's tracking, and channels running disconnected from each other. Offer, conversion, and email get fixed first because they're the foundation everything else stands on. Content, ads, and outreach scale on top of it, not instead of it. Every engagement starts with a paid 3-day Brand Growth Audit that identifies exactly what's capping revenue before anything gets touched.
What does the Brand Growth Audit include?
A paid diagnostic covering site conversion, paid media performance, email and SMS revenue contribution, Amazon presence, offer structure, and unit economics. Delivered within 3 business days as a Loom video walkthrough and a prioritised PDF report with specific revenue fixes ranked by impact, so you know exactly what's broken before spending another pound fixing the wrong thing.
What types of brands does Purposeful Profits work with?
Founder-led DTC and CPG brands in drinks, beauty, wellness, or CPG doing £5K–£100K/month. Particularly useful if revenue has plateaued, conversion is below 2%, email generates less than 30% of total revenue, or paid media is running without a feedback loop to the product page it sends people to.
How does Purposeful Profits work, from audit to sprint?
Every engagement starts with the Brand Growth Audit: a paid 3-day diagnostic covering the full revenue engine. From there, brands can move into a 90-day sprint, where the top constraints identified in the audit get fixed in sequence, with weekly reporting tied to revenue, not vanity metrics. The same operator who scaled Liquiproof to over 3,000 retail doors runs every audit and every sprint himself.
Do I have to commit to a full engagement after the audit?
No. You receive the Loom video and PDF within 3 business days, and there is no obligation to continue. For brands where the findings warrant it, a 90-day sprint proposal follows, built around the specific constraints the audit found, not a generic package.
What results can I expect?
Results vary by brand and starting point, but average sprint growth across clients is 518%. Documented outcomes include +1,490% DTC revenue growth in 90 days (Thomson & Scott), 27x ROAS in 14 days (Bottled Baking Co), and Liquiproof scaling from zero to 3,000+ retail doors under the same operator now running every audit and sprint.
Does Purposeful Profits work with brands outside the UK?
Purposeful Profits operates from London and New York, serving DTC and CPG brands across the UK and US. The methodology applies to any English-speaking market, and brands in the US, Australia, and Europe have worked with Purposeful Profits.
Find out which lever is actually costing you revenue.
The Brand Growth Audit runs your numbers against a paid 3-day diagnostic built around your actual constraints, delivered as a Loom walkthrough and a prioritised PDF, so you know exactly what’s broken before you spend another pound fixing the wrong thing.