All you need to know about scaling a sustainable and Impact venture

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Invest in your business and leadership skills by having access to the most comprehensive learning platform available to sustainable brands. Alongside mentorship, high ROI toolkits, we cover everything you could possibly need when it comes to growth. From eCommerce to TikTok, Talent Acquisition to Email Marketing.
Email & SMS Marketing
Marketing
Build your subscriber list, craft irresistible emails, and convert clicks into customers. Email offers the highest forms of ROI at 37:1 and allows you to say the right things, to the right people, at the right time.
eCommerce
Sales
Strategies that can help you build, optimise your store and improve your ecommerce sales. In addition to covering the basics of product listings and customer engagement you'll cover which Shopify Apps drive revenue.
SEO + SERP
Marketing
By developing a strong understanding of SEO and copywriting best practices, you can create content that resonates with your target audience and helps establish your brand as a thought leader in your industry.
Marketplaces
Sales
Expand your business and reach new customers by selling on third-party marketplaces. Create compelling product listings and effective product descriptions.
Wholesale & Retail
Sales
Discover the ins and outs of wholesale and retail. Trade shows, setting pricing strategies, in-store merchandising and staff incentives to drive sales and maximise profits.
Paid Ads & PPC
Marketing
Optimise your ads for maximum conversions and ROI. Analyse the performance, identify the target audience, create compelling ad copy, and the right bidding strategy.
Grants & Alternative Funding
Finance
Start writing successful grant proposals and securing non-diluted funding. We have secured over £1.5 million.
Community Building
Marketing
Discover the art of community building. Learn how to engage your audience, foster loyalty, and create a vibrant community that amplifies your brand.
Copywriting
Marketing
Learn to craft compelling messages that resonate, engage, and drive action, amplifying your brand's impact.
Talent Acquisition
Hiring
Identify, attract, and onboard top talent. From crafting compelling job descriptions to mastering the interview process.
IP & Trademarks
Legal
Learn the essentials of contracts, compliance, and intellectual property to safeguard your business.
Investment & Fundraising
Finance
Discover the art of purposeful fundraising. Learn the art of attracting aligned investors and securing capital. We've personally raised millions and helped others raise even more.

Kind Companies Have
Grown 18.74x*

*On average, the companies that implemented the lessons, experienced a growth rate of approximately 18.74x in the first six months. With the inclusion of Liquiproof, our founder's previous business, the average growth rate for the companies is 2214.55x(yes, that’s two thousand times)
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1
Structured Learning
Training and mentorship that covers every aspect of business. Strategy, Product, Marketing, Sales, Talent, Operations, and Finance. We also develop you personally and spiritually.
2
Community of founders
Like-minded leaders meet in self-directed, private sessions. Discuss and overcome shared business and leadership challenges and build a trusted "inner circle" of fellow leaders that they can rely on for years to come.
3
Live Sessions & Growth AI
Weekly live Q&A calls with Caner and mentors plus a groundbreaking AI-powered platform revolutionising your growth journey.
4
Successful board of advisors
Our mentors have walked your path and will be by your side each step of the way.
5
High ROI toolkits and templates
We put everything you need to scale your business at your fingertips.
6
Available anywhere
Our programme is virtual and able to be accessed anywhere and on any device.

Transformational business support for scaling sustainable startups

We equip entrepreneurs with the resources, network, and knowledge needed to turn followers into lifelong customers, navigate the latest marketing trends, and provide access to world-leading advisors and venture partners.
Liana Fricker
Carbon Literacy
Natalya Wallin
Investment & Perfomance
Caner Veli
CEO & Head of Growth
Alex Adamo
Sales & Negotiation
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FAQs

How long does the Purposeful Profits Programme last?
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Our programme is structured as a 12-week cohort, designed to provide participants with in-depth insights, mentorship, and growth opportunities by being held accountable by your peers. However, it's essential to note a couple of unique aspects of our approach:
Commitment to Excellence: The initial 'build phase' is 12 weeks, but graduation isn't guaranteed for everyone at the end of this period. We maintain rigorous standards to ensure the quality and success of our participants.
Extended Access for another 12-weeks: Understanding that everyone's journey and pace of learning can be different, we offer all participants extended access to the programme. So, even if you don't graduate in the initial 12-week cycle, you can continue to engage with the content, refine your skills, and make the most of the resources available.

In essence, while the core curriculum is delivered over 12 weeks, participants have the support to access the programme for up to 6 months, ensuring they derive maximum value and achieve their goals.
What types of support can I expect to receive as part of the programme?
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As part of the programme, you can expect a comprehensive support system to guide you at every step:
‍Step-by-Step Lessons: Our programme is structured with detailed lessons that guide you through each topic of business growth methodically. These lessons are designed to be easy to follow, ensuring you grasp every concept thoroughly.
‍Hands-on Support: We're excited to be collaborating with leading universities to bring on board digital marketing interns. These talented individuals will be instrumental in helping you implement our programme sessions and enhancing your content creation efforts. This collaboration is a testament to our commitment to providing the highest quality of education and support to our purpose-driven entrepreneurs but also the next generation of leaders.
‍Mentorship: You'll have access to experienced mentors who can provide insights, answer questions, and offer guidance based on their expertise and experience.
‍Peer Support: Engage with fellow participants, share experiences, ask questions, and collaborate on projects. Learning from peers often provides diverse perspectives and solutions.
‍Resources & Tools: We provide a variety of resources, from reading materials to tools, that can assist you in your learning journey.
‍Feedback Sessions: Regular feedback sessions will help you understand where you stand, what you're doing well, and areas you might need to focus on.

In essence, our programme is designed to offer a holistic support system, ensuring you're well-equipped and confident as you progress through the course.
What are the ideal types of businesses for the programme?
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The Purposeful Profits Programme is designed for forward-thinking entrepreneurs who are committed to building businesses that are not only profitable but also contribute positively to society and the environment. The ideal candidates for our programme include:

‍Sustainable, Ethical and Wellness Ventures: This includes businesses focused on eco-friendly eCommerce, wellness, ethical fashion, and consumer goods with a sustainable edge. Ideal for entrepreneurs who are revolutionising retail with ethical production practices, sustainable materials, and products that give back to the community and environment.
‍Innovators in Green Technology and Circular Economy: Startups at the forefront of green tech and circular economy models, including clean energy solutions, waste reduction technologies, and initiatives promoting the reuse and recycling of resources. Perfect for those pioneering nature based solutions, sustainable agriculture, renewable energy, and circular business practices.
‍Social Enterprises and Community-Focused Initiatives: Ventures dedicated to social impact, health, and wellness, and community development. This category is for businesses addressing social issues, enhancing community well-being, and promoting local sustainability, from wellness apps to urban farming and community-based projects.
Can I participate if my business is not primarily focused on sustainability?
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While our programme is primarily focused on supporting sustainable startups, we also welcome founders who are seeking to integrate sustainability into their existing business models. We believe that every business has the potential to make a positive impact, and our program will guide you in incorporating sustainable practices and strategies into your operations.
What is the application process?
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The application process involves filling out an online application form where we gather information about your business, your goals, and your commitment to sustainability. Our team will carefully review each application and select participants based on their alignment with our mission and potential for growth. Successful applicants will be notified and provided with further details on the next steps to join the programme.
What level of investment is involved?
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Our investment is £50,000 worth of business support. Participation in the programme is £3,000+vat (payment plans available), along with an equity contribution of up to 5%, depending on your pre-money valuation. This investment ensures you receive comprehensive support, including masterclasses, one-on-one coaching, and access to our extensive network of mentors and resources. These fees are structured to make the programme accessible while ensuring the highest quality of guidance and support.

You will also need to budget around £250 per month for software costs including Shopify, Klaviyo and other digital marketing software to run your growth machine.
Purposeful Profits is a programme designed to help sustainable companies fast-track growth and scale their impact while building a healthier and more sustainable future.
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