Expert support to scale your sustainable innovations

I've spent 10 years scaling a worldwide sustainable brand, a marketing agency, and investing in startups. Now, I'm ready to guide you on the best path to scale your venture.

My experience in building Liquiproof into the world's most trusted fashion care brand, working with industry giants like Adidas, Burberry, and IKEA, has provided me with invaluable insights and a deep understanding of sustainable growth strategies.

I have advised, mentored and invested in numerous sustainable startups, helping them navigate the complexities of scaling while staying true to their eco-conscious values.

My approach to growth is rooted in the belief that purpose and profit can coexist. I am passionate about empowering purpose-driven entrepreneurs to achieve sustainable growth, making a positive impact on both their businesses and the world.

Over 1m people impacted
Top 100 Startups 2015 & 2016
Raised on BBC Dragons Den & 15m video views
Top 15 IKEA Bootcamp Startups 2019

How It Works

Have a look at the process to make the most out of our powerful learning platform.

Submitting your application

Start your journey by filling out our online application form. This is your chance to showcase your mission-driven startup and why it's a good fit for our accelerator programme. The application will ask for details about your business, your team, and your goals. Make sure to be thorough and honest, as this is the first step in a potentially transformative experience.

Video call with the team

If your application catches our eye, we'll invite you for a video call. This is an opportunity for you to ask questions and for us to share more about what the programme entails. It's a two-way street—we want to ensure that both parties see the potential for a fruitful partnership.

Welcome to the programme

Congratulations, you've been selected! You'll receive a welcome package that includes all the assets you'll need, along with a calendar of important dates. This is the moment where your startup's growth journey truly begins.

Build for 12 weeks

The first three months are intense but rewarding. You'll dive into our core pillars: Content, Commerce, and Community. Expect hours of in-depth learning, mentorship, and actionable growth strategies. By the end of this phase, you'll have a solid foundation for scaling your business.

Demo Day

This is your moment to shine. Demo Day is where you present your startup's progress and future plans to a panel of investors, mentors, and fellow entrepreneurs. It's not just about securing funding; it's about gaining valuable feedback and potentially forming long-term partnerships.

Optimise and Scale in the final 12 weeks

Armed with the feedback from Demo Day, you'll spend the next three months optimizing and scaling your business. Weekly check-ins ensure you're on the right track, and your bespoke mentor team will be there to guide you every step of the way.

Graduation and Celebration

You did it! The programme concludes with a graduation ceremony where we celebrate your achievements and look ahead to your startup's bright future. But the journey doesn't end here; you'll now be part of our alumni network, offering continued support and opportunities.

Multi-channel approach

Learn how to leverage every platform and channel to drive exponential growth.

Are you ready to make iconic impact?

Join Purposeful Profits to unlock unparalleled growth and visibility for your impact business with our comprehensive support, including expert mentorship and exclusive community access, propelling you towards remarkable success and potential funding opportunities.


How long does the Purposeful Profits Programme last?

Our programme is structured as a 12-week cohort, designed to provide participants with in-depth insights, mentorship, and growth opportunities by being held accountable by your peers. However, it's essential to note a couple of unique aspects of our approach:
Commitment to Excellence: The initial 'build phase' is 12 weeks, but graduation isn't guaranteed for everyone at the end of this period. We maintain rigorous standards to ensure the quality and success of our participants.
Extended Access for another 12-weeks: Understanding that everyone's journey and pace of learning can be different, we offer all participants extended access to the programme. So, even if you don't graduate in the initial 12-week cycle, you can continue to engage with the content, refine your skills, and make the most of the resources available.

In essence, while the core curriculum is delivered over 12 weeks, participants have the support to access the programme for up to 6 months, ensuring they derive maximum value and achieve their goals.

What types of support can I expect to receive as part of the programme?

As part of the programme, you can expect a comprehensive support system to guide you at every step:
Step-by-Step Lessons: Our programme is structured with detailed lessons that guide you through each topic of business growth methodically. These lessons are designed to be easy to follow, ensuring you grasp every concept thoroughly.
Hands-on Support: We're excited to be collaborating with leading universities to bring on board digital marketing interns. These talented individuals will be instrumental in helping you implement our programme sessions and enhancing your content creation efforts. This collaboration is a testament to our commitment to providing the highest quality of education and support to our purpose-driven entrepreneurs but also the next generation of leaders.
Mentorship: You'll have access to experienced mentors who can provide insights, answer questions, and offer guidance based on their expertise and experience.
Peer Support: Engage with fellow participants, share experiences, ask questions, and collaborate on projects. Learning from peers often provides diverse perspectives and solutions.
Resources & Tools: We provide a variety of resources, from reading materials to tools, that can assist you in your learning journey.
Feedback Sessions: Regular feedback sessions will help you understand where you stand, what you're doing well, and areas you might need to focus on.

In essence, our programme is designed to offer a holistic support system, ensuring you're well-equipped and confident as you progress through the course.

What are the ideal types of businesses for the programme?

The Purposeful Profits Programme is designed for forward-thinking entrepreneurs who are committed to building businesses that are not only profitable but also contribute positively to society and the environment. The ideal candidates for our programme include:

Sustainable, Ethical and Wellness Ventures: This includes businesses focused on eco-friendly eCommerce, wellness, ethical fashion, and consumer goods with a sustainable edge. Ideal for entrepreneurs who are revolutionising retail with ethical production practices, sustainable materials, and products that give back to the community and environment.
Innovators in Green Technology and Circular Economy: Startups at the forefront of green tech and circular economy models, including clean energy solutions, waste reduction technologies, and initiatives promoting the reuse and recycling of resources. Perfect for those pioneering nature based solutions, sustainable agriculture, renewable energy, and circular business practices.
Social Enterprises and Community-Focused Initiatives: Ventures dedicated to social impact, health, and wellness, and community development. This category is for businesses addressing social issues, enhancing community well-being, and promoting local sustainability, from wellness apps to urban farming and community-based projects.

Can I participate if my business is not primarily focused on sustainability?

While our programme is primarily focused on supporting sustainable startups, we also welcome founders who are seeking to integrate sustainability into their existing business models. We believe that every business has the potential to make a positive impact, and our program will guide you in incorporating sustainable practices and strategies into your operations.

What is the application process?

The application process involves filling out an online application form where we gather information about your business, your goals, and your commitment to sustainability. Our team will carefully review each application and select participants based on their alignment with our mission and potential for growth. Successful applicants will be notified and provided with further details on the next steps to join the programme.

What sort of investment is involved?

Our investment is £50,000 worth of business support. For our Q2 24 cohort, your investment is set at £3,000+vat (payment plan available), along with an equity contribution of up to 5%, depending on your pre-money valuation. This investment ensures you receive comprehensive support, including masterclasses, one-on-one coaching, and access to our extensive network of mentors and resources. These fees are structured to make the programme accessible while ensuring the highest quality of guidance and support for your sustainable business journey.

You will also need to budget around £250 per month for software costs including Shopify, Klaviyo and other digital marketing software to run your growth machine.