Packaged Food / Gifting

Bottled
Baking Co

900% revenue growth in 90 days

How a gifting product with a broken commercial engine hit 27x ROAS and 10x revenue in 90 days.

10x Revenue in 90 Days
27x Meta ROAS
+112% AOV Increase
45% Klaviyo of Revenue
The Situation

A beautiful product.
A broken engine.

Bottled Baking Co had everything a gifting brand needs to win: a genuinely beautiful product, a clear occasion, and an obvious audience. Baking kits in bottles. The kind of thing people love to give and receive.

But the commercial engine underneath it was broken. Revenue was locked at £5,000 per month. At an average order value of £13, the maths were brutal: even a single ad click at competitive CPCs was nearly impossible to justify. There was no margin left to acquire customers through paid media.

Email marketing was non-existent. The website was leaking visitors. There was no offer structure to encourage anyone to spend more. A gifting product with no gifting strategy.

The result was a brand running hard just to tread water, spending energy on channels that could never be profitable at that unit economics level. Until the core constraint was fixed, nothing else could work.

At £13 AOV, you cannot afford a click. Every channel was doomed before it started.
  1. AOV of £13 made paid acquisition mathematically unprofitable
  2. No email infrastructure: zero flows, zero captured revenue
  3. Site conversion rate was losing visitors at every step
  4. No bundle or gift set architecture to increase basket value
  5. No UGC or social proof seeded for paid media
  6. Wholesale pipeline entirely absent despite gifting demand
The 90-Day Sprint

Fixing the engine
before flooring it.

Phase 01

Weeks 1 to 2

Constraint identification and offer architecture

Double the AOV before touching a single ad.

The first two weeks were spent diagnosing the root cause, not spraying solutions. The constraint was clear: at £13 AOV, no acquisition channel could ever be profitable. Running ads at that unit economics level was like filling a leaking bucket.

The intervention was offer architecture. We built bundle offers and gift sets designed around the natural gifting occasion: sets for couples, baking kits with accompanying extras, tiered gift options at multiple price points. Every bundle was priced to lift the average transaction without forcing the customer to do more work.

The result: AOV moved from £13 to £27.50. A 112% increase. Every visitor to the site was now worth more than twice what they had been before a single pound was spent on advertising.

AOV: £13 to £27.50 (+112%). Every future ad pound now had a fighting chance.
Phase 02

Weeks 3 to 4

Infrastructure, email flows, and content creation

Build the infrastructure that captures every pound earned.

With the offer architecture fixed, the second phase was about building the systems that would capture and compound the value of every visitor. The site content and product pages were rebuilt around the new bundle offers: clearer hierarchy, stronger gifting messaging, and copy that spoke directly to occasion buyers.

Klaviyo was set up from scratch. Welcome series, abandoned cart sequences, and post-purchase flows were all built and activated. Each flow was written with the brand's warm, gift-focused voice, and structured to move subscribers toward repeat purchases and higher-value orders.

In parallel, we briefed, directed, and seeded UGC content to build the creative library needed for paid media. Strategy, creative briefs, copy, and technical setup: all handled in-house as part of the sprint.

Klaviyo: from zero to 45% of total revenue within the sprint period.
Phase 03

Months 2 to 3

Paid media launch and wholesale pipeline

Launch paid media into a machine that was ready to convert.

Only after the offer was right, the site was ready, and the email flows were live did we turn on paid media. Meta campaigns were launched against the new bundle offers, using the UGC creative seeded in phase two. The audience targeting was built around gifting occasions and buyer intent signals.

The first campaign delivered 27x ROAS and generated £14,000 in revenue within 14 days. Because the AOV had doubled and the site was converting, the unit economics worked. Every pound spent came back multiplied.

A separate paid stockist acquisition campaign was launched to open the wholesale channel: targeting buyers, gift shop owners, and retail decision-makers. That campaign delivered 44x ROAS and opened a new pipeline that had never existed before.

First Meta campaign: 27x ROAS and £14,000 in 14 days. Wholesale campaign: 44x ROAS.
The Numbers

What 90 days
looks like.

10x Revenue Growth 900% revenue growth in 90 days
27x Meta ROAS £14,000 generated in first 14 days
44x Wholesale ROAS Stockist acquisition campaign
+112% AOV Increase £13 to £27.50 average order value
45% Klaviyo Revenue Share From zero email infrastructure
+193% Revenue at 6 Months Compounding beyond the sprint
At £13 AOV, you cannot afford a click. Every channel was doomed before it started. Purposeful Profits fixed the engine first, then floored it. The 90 days changed the business.
Bottled Baking Co
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Work With Us

A broken engine is fixable.
We've done it before.

The Bottled Baking Co result was not luck. It was a system. If your brand has the product but not the commercial engine, that is exactly what we fix.

Book the Brand Growth Audit: £500 Apply for the 90-Day Sprint