The process
We diagnose first. Then we fix. We never skip straight to execution.
Every Purposeful Profits engagement starts with a paid audit. We find the real constraints before recommending a single thing to change. This is the reason our results are different.
Why most DTC agencies fail founders
The traditional agency model puts execution before diagnosis. You sign a 6-month retainer. They start running ads, managing email, or redesigning your site — whichever service they sell. Three months in, results are mixed. They ask for more budget.
The problem is almost always the model. Execution without diagnosis is guesswork. And you're paying for the guessing. We built a different process.
Step 1
Brand Growth Audit — £500
The front door. Every engagement with Purposeful Profits starts here.
We spend 3 days reviewing your brand across six areas: site conversion, paid media, email and SMS, Amazon, offer structure, and unit economics. You receive a Loom video walkthrough and a prioritised PDF report listing every revenue leak with specific fixes ranked by impact.
This is not a free consultation. It is a paid diagnostic that delivers real findings whether or not you continue to work with us.
Why we charge for it: Free audits are generic. A paid audit requires our senior team's time, uses your actual data, and produces specific recommendations. We earn the right to go deeper by proving value first.
Start with the £500 Audit →What's covered
- ·Site conversion rate + drop-off analysis
- ·Paid media setup and ROAS efficiency
- ·Email and SMS revenue contribution
- ·Amazon presence and listing performance
- ·Offer structure and AOV potential
- ·Unit economics and margin health
Delivered as Loom video + prioritised PDF within 3 business days.
Step 2
90-Day Growth Sprint
For brands that complete the audit and are ready to move on the findings.
We take the top 2–3 constraints identified in the audit and fix them. Hands-on execution — not a strategy deck you have to implement yourself. Weekly reporting tied to revenue metrics, not vanity numbers.
Discuss the Sprint →What we might fix
- ·Site rebuild or landing page optimisation
- ·Klaviyo email flow build or rebuild
- ·Amazon listing optimisation and ad restructure
- ·Paid media account rebuild (Meta, Google, TikTok)
- ·Offer repositioning and pricing restructure
Step 3
Retained Growth Partner
For brands that complete the Sprint and want us managing the full revenue engine.
We only offer retained partnerships to brands where we have already proven we can move the numbers. This is not a standard retainer. It is a long-term growth partnership with full-funnel visibility and accountability.
Apply for retained partnership →What it includes
- ·Monthly strategy call with Caner
- ·Full-funnel management across every active channel
- ·Fractional CMO function — we sit inside your business
- ·Monthly reporting tied to revenue, margin, LTV, and CAC
- ·Priority access to new audit findings and team capacity
We are not the right fit for everyone.
Brand identity, logo design, or brand strategy workshops
Social media management for the sake of posting content
Run one channel without visibility into the full funnel
Work with brands outside drinks, beauty, wellness, and CPG
Take on clients who won't share their numbers
Sign clients to long-term retainers before proving results