What we cover
Six areas. One prioritised report.
Full-funnel
Site Conversion
Homepage, product pages, checkout flow, and conversion rate benchmarked against your category. Every drop-off point identified and explained.
Paid Media
Meta, Google, TikTok, and any other active channels. Account structure, creative strategy, audience targeting, ROAS performance, and attribution.
Email and SMS
Your Klaviyo setup: welcome series, abandoned cart, browse abandonment, post-purchase flows, and broadcast cadence. Benchmark: 30%+ of total revenue from email.
Amazon
Listing quality, pricing strategy, review count, BSR, and advertising efficiency. Or the opportunity cost if you have no presence.
Offer Structure
Product range, pricing, subscriptions, and AOV potential. Many brands leave significant revenue on the table through under-developed offer architecture.
Unit Economics
Margin structure, CAC, LTV, payback period, and contribution margin. This tells us whether growth will compound your profits or compound your problems.
What you receive
Delivered in 3 business days.
Loom Video Walkthrough
A recorded screen-share walking through every finding in plain language. Share with your team, pause and rewind, refer back at any point.
Prioritised PDF Report
Every revenue leak and fix listed and ranked by revenue impact. Specific actions tied to your brand, your numbers, and your vertical, not generic advice.
30-Minute Debrief Call
Scheduled after delivery. We walk through the findings together, answer your questions, and discuss next steps. No obligation to continue.
Outcomes
What the audit has delivered.
“We went from breaking even on ads to a 27x return in two weeks. The diagnosis made everything obvious.”
Bottled Baking Co
Packaged food
27x ROAS in 14 days
“We couldn't understand why traffic wasn't converting. Caner identified the core constraint within the first 24 hours.”
Thomson & Scott
Organic beverages
+1,490% DTC revenue growth
“Within 90 days we had a ROAS system we could rely on.”
Pinks Boutique
Organic skincare
21.48x ROAS
“Now email is our strongest channel by far.”
Rain Wellbeing
Wellness
+507% revenue increase
Common questions
Everything you need to know.
What does the audit cost?
The audit is priced based on the size and complexity of your business. Audit fees are credited in full against your 90-Day Sprint if you proceed within 30 days of delivery. Schedule a call with Caner and we will confirm the fee within 24 hours.
What does a DTC brand growth audit include?
The Brand Growth Audit covers six areas: site conversion, paid media (Meta, Google, TikTok), email and SMS (Klaviyo setup and flows), Amazon presence, offer structure, and unit economics. Delivered as a Loom video walkthrough and a prioritised PDF report within 3 business days.
How long does a brand growth audit take?
We deliver the Loom video and PDF report within 3 business days of receiving your brand information. The debrief call is typically scheduled 1-2 days after delivery.
What information do I need to provide?
We send a short intake form asking for screenshots of key metrics from Shopify, Klaviyo, your paid media accounts, and any Amazon seller data. No direct account access required.
Do I have to commit to a full engagement after the audit?
No. The Brand Growth Audit is a standalone diagnostic. You receive the Loom video and PDF within 3 business days and we schedule a 30-minute debrief call. There is no obligation to continue. For brands where the findings warrant it, we present a 90-Day Growth Sprint proposal.
Can I use the audit if I'm already working with a marketing agency?
Yes. The audit gives you an independent, full-funnel view that most single-channel agencies can't provide. Many clients use it to evaluate their existing agencies or give them a clearer brief.