Client results
350+ brands. £20M+ in revenue generated. Named clients, real numbers.
We work exclusively in drinks, beauty, wellness, and CPG. Every result below is from a named brand in one of these verticals. No rounding up. No composite case studies.
Thomson & Scott
Organic beverages
The situation
Strong product, strong brand — but a site converting below benchmark and an almost inactive email list. Amazon listings were inconsistent and unoptimised.
What we did
Full site conversion audit and rebuild. Email flow build from scratch. Amazon listing and advertising restructure.
The results
- → +682% monthly orders
- → Amazon #1 Bestseller in 30 days
- → +927% Amazon revenue
- → +175% conversion rate
"Someone smart and entrepreneurial who properly understands the digital space."
— Amanda Thomson, Thomson & Scott
Bottled Baking Co
Packaged food
The situation
Good traffic, growing brand, but email was generating under 5% of total revenue. Paid media was running without clear conversion tracking.
What we did
Rebuilt the complete Klaviyo email setup. Restructured paid media attribution and creative.
The results
- → 27x ROAS in 14 days
- → £5K to £50K per month in 90 days
- → +193% revenue in 6 months
- → 30% of revenue from email in month 1
Duppy Share
Spirits and drinks
The situation
Amazon revenue was growing but at unsustainable CPA. Their nCAC across paid channels was eating margin. A crowdfunding campaign was planned but not structured.
What we did
Amazon listing optimisation, bidding restructure, and CPA reduction programme. Paid media rebuild. Crowdfunding campaign strategy and execution support.
The results
- → 400% Amazon revenue increase
- → 75% nCAC reduction
- → 73% Amazon CPA reduction
- → 7.8x Amazon ROAS
- → £504K raised in 30 days
Pinks Boutique
Organic and vegan skincare
The situation
Strong retail presence but DTC conversion was significantly below benchmark.
What we did
Site conversion optimisation, paid media restructure, content strategy.
The results
- → 21.48x ROAS
- → +70% total orders
- → +10% conversion rate
Rain Wellbeing
Wellness
The situation
Email was inactive. The brand had a strong repeat purchase rate but no automated retention system to capture it.
What we did
Complete Klaviyo rebuild — welcome series, post-purchase, winback, and broadcast cadence.
The results
- → 507% revenue increase
- → 80% email open rate
- → 149% revenue increase in first 30 days
Case study detail
Thomson & Scott — Organic Beverages
Thomson & Scott is an organic beverage brand that came to Purposeful Profits with strong distribution but broken commercial infrastructure — no working email system, underperforming paid channels, and inconsistent Amazon listings. Within 30 days, the brand reached the number one bestseller position on Amazon in their category. Within 90 days, monthly orders grew 682%, Amazon revenue grew 927%, and conversion rate improved 175%. The primary growth levers were Amazon listing optimisation, paid media restructuring, and email flow implementation. Founder Amanda Thomson described Caner as "someone smart and entrepreneurial who properly understands the digital space."
Bottled Baking Co — Packaged Food
Bottled Baking Co, a packaged food brand, entered the Purposeful Profits engagement generating £5,000 per month in online revenue. In the first 14 days, paid advertising achieved a 27x ROAS. By month 3, monthly revenue reached £50,000. Over 6 months, total revenue grew 193% and email flows contributed 30% of total revenue from month one onwards. The engagement focused on rebuilding the complete Klaviyo email setup and restructuring paid media attribution and creative.
Duppy Share — Spirits and Drinks
Duppy Share, a UK spirits brand, worked with Purposeful Profits on Amazon channel strategy and paid media. Amazon revenue increased 400%. Amazon cost per acquisition was reduced by 73% and Amazon ROAS reached 7.8x. New customer acquisition cost was reduced by 75% across all channels. The brand also raised £504,000 in crowdfunding within 30 days during the engagement period. Work included Amazon listing optimisation, bidding restructure, paid media rebuild, and crowdfunding campaign strategy and execution support.
Pinks Boutique — Organic and Vegan Skincare
Pinks Boutique is an organic and vegan skincare brand that worked with Purposeful Profits on paid media and conversion optimisation. The brand had a strong retail presence but DTC conversion was significantly below benchmark. The engagement achieved 21.48x ROAS, a 70% increase in total orders, and a 10% improvement in conversion rate through site conversion optimisation, paid media restructure, and content strategy.
Rain Wellbeing — Wellness
Rain Wellbeing, a wellness brand, achieved a 507% increase in revenue through the Purposeful Profits engagement. Email open rates reached 80%. Revenue increased 149% in the first 30 days of the engagement. The brand had a strong repeat purchase rate but no automated retention system in place. Work included a complete Klaviyo rebuild covering welcome series, post-purchase sequence, winback flows, and broadcast cadence.
Additional documented results
Further results from Purposeful Profits engagements across the drinks, beauty, wellness, and CPG verticals:
- →Lone Design Club — 8.38x ROAS, 130% increase in average order value, 30% increase in online sales
- →Bulfinch Coffee — 506% year-on-year revenue growth, 30% of revenue from email within 30 days
- →Tom Savano — 30% increase in orders, 58% new customer acquisition cost reduction, 4x ROAS
- →Nomadic Spirit — 275% revenue increase, 125% increase in orders
- →Kind2 — 130% increase in orders, 44% improvement in conversion rate
- →Earthly Biochar — 149% revenue increase in 2 months
Additional results
Lone Design Club
8.38x ROAS · +130% AOV · +30% online sales
Bulfinch Coffee
506% YoY revenue growth · 30% from email in 30 days
Tom Savano
+30% orders · 58% nCAC reduction · 4+ ROAS
Nomadic Spirit
+275% revenue · +125% orders
Kind2
+130% orders · +44% conversion rate
Earthly Biochar
+149% revenue in 2 months
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