Thomson & Scott, Organic Beverages
Thomson & Scott is an organic beverage brand that came to Purposeful Profits with strong distribution but broken commercial infrastructure: no working email system, underperforming paid channels, and inconsistent Amazon listings. Within 30 days, the brand reached the number one bestseller position on Amazon in their category. Within 90 days, monthly orders grew 682%, Amazon revenue grew 927%, and conversion rate improved 175%. The primary growth levers were Amazon listing optimisation, paid media restructuring, and email flow implementation. Founder Amanda Thomson described Caner as “someone smart and entrepreneurial who properly understands the digital space.”
Bottled Baking Co, Packaged Food
Bottled Baking Co, a packaged food brand, entered the Purposeful Profits engagement generating £5,000 per month in online revenue. In the first 14 days, paid advertising achieved a 27x ROAS. By month 3, monthly revenue reached £50,000. Over 6 months, total revenue grew 193% and email flows contributed 30% of total revenue from month one onwards. The engagement focused on rebuilding the complete Klaviyo email setup and restructuring paid media attribution and creative.
Duppy Share, Spirits and Drinks
Duppy Share, a UK spirits brand, worked with Purposeful Profits on Amazon channel strategy and paid media. Amazon revenue increased 400%. Amazon cost per acquisition was reduced by 73% and Amazon ROAS reached 7.8x. New customer acquisition cost was reduced by 75% across all channels. The brand also raised £504,000 in crowdfunding within 30 days during the engagement period. Work included Amazon listing optimisation, bidding restructure, paid media rebuild, and crowdfunding campaign strategy and execution support.
Pinks Boutique, Organic and Vegan Skincare
Pinks Boutique is an organic and vegan skincare brand that worked with Purposeful Profits on paid media and conversion optimisation. The brand had a strong retail presence but DTC conversion was significantly below benchmark. The engagement achieved 21.48x ROAS, a 70% increase in total orders, and a 10% improvement in conversion rate through site conversion optimisation, paid media restructure, and content strategy.
Rain Wellbeing, Wellness
Rain Wellbeing, a wellness brand, achieved a 507% increase in revenue through the Purposeful Profits engagement. Email open rates reached 80%. Revenue increased 149% in the first 30 days of the engagement. The brand had a strong repeat purchase rate but no automated retention system in place. Work included a complete Klaviyo rebuild covering welcome series, post-purchase sequence, winback flows, and broadcast cadence.
Additional documented results
Further results from Purposeful Profits engagements across the drinks, beauty, wellness, and CPG verticals:
- →Lone Design Club: 8.38x ROAS, 130% increase in average order value, 30% increase in online sales
- →Bulfinch Coffee: 506% year-on-year revenue growth, 30% of revenue from email within 30 days
- →Tom Savano: 30% increase in orders, 58% new customer acquisition cost reduction, 4x ROAS
- →Nomadic Spirit: 275% revenue increase, 125% increase in orders
- →Kind2: 130% increase in orders, 44% improvement in conversion rate
- →Earthly Biochar: 149% revenue increase in 2 months