Duppy Share

Amazon was generating almost nothing for Duppy Share, despite the brand having genuine organic demand and search volume. We restructured their entire Amazon presence: campaign architecture, bidding logic, listing quality, and keyword targeting.

The result was a channel that went from passive to powerful, delivering a 73% reduction in Amazon CPA and a +400% increase in Amazon revenue. This wasn't incremental improvement. It was a full repositioning of what Amazon could do for the brand.

The Meta account needed a structural overhaul. Campaigns were competing against each other, audience segmentation was blunt, and creative testing had no clear framework. We simplified the campaign architecture, concentrated spend into the highest-performing segments, and rebuilt the testing process.

By concentrating budget where it was working and cutting what wasn't, we brought overall CPA down by 73% while sustaining a 5.2x ROAS. The approach was about efficiency first, scale second.

The offer architecture, what the brand was presenting to cold, warm, and returning customers at each stage, was inconsistent. We rebuilt it from the customer's perspective: what makes someone click, add to cart, and convert for the first time.

This involved clarifying the value proposition at each funnel stage, restructuring product bundles and entry points, and making the first purchase as low-friction as possible without devaluing the brand.

With the acquisition engine now producing measurable, defensible results, we used that performance data to support Duppy Share's crowdfunding campaign. Investors and backers respond to evidence, and the brand now had it: a 73% drop in CPA, a 5x ROAS, and 149% revenue growth in 30 days.

The crowdfunding campaign raised over £504K, a result that validated not just the product, but the brand's commercial execution. It demonstrated to the market that Duppy Share had both the audience and the operational capability to scale.