Pinks Boutique Case Study — 21.48x ROAS and +70% Orders

The Challenge

A brilliant brand. No reliable engine behind it.

Pinks Boutique had built something genuinely rare: one of the UK's first certified organic skincare lines, female-founded, with real heritage and a loyal customer base. The product had earned its place on shelves and in bathrooms across the country.

But the growth infrastructure was fragmented. Content was consuming team bandwidth with no clear system behind it. Paid ads had been attempted before, but returns were inconsistent and hard to predict. The brand needed a partner who could take ownership of performance, build the right systems, and deliver results across both direct-to-consumer and wholesale.

No reliable paid media returns

Previous ad runs had produced inconsistent ROAS, making it impossible to forecast growth or scale spend confidently. The brand needed a system, not just a campaign.

Content production was a time drain

Without a managed content strategy, the internal team was spending significant time on production logistics instead of brand-building work that required their expertise.

Two channels, one pressure point

Growth was needed across both DTC and B2B wholesale. That meant the site, the email programme, and the ad engine all had to work together, not in silos.

Conversion leaving money on the table

Traffic was reaching the site but not converting at the rate the product quality deserved. Structural CRO work was needed before scaling any paid spend.

What We Did

Four levers. Pulled together.

We embedded as a full-service growth partner, taking ownership of paid media, email, content production, and on-site conversion. Each lever was designed to compound on the others.

01 / CRO

Conversion Rate Optimisation

Before scaling any ad spend, we audited the full site journey. We identified friction points, restructured product pages, improved trust signals, and tightened the checkout flow. This laid the foundation that made everything else work harder.

02 / EMAIL

Email Marketing System

We built and launched a complete email marketing programme from the ground up: welcome flows, post-purchase sequences, win-back campaigns, and broadcast strategy. Email became a reliable, owned-channel revenue stream that required no ongoing ad spend.

03 / CONTENT

Content Production Strategy

We took over content planning and production management, freeing the internal team from logistics overhead. Content was built to serve multiple channels simultaneously, from paid creative assets to organic and email, maximising the return on every piece produced.

04 / PAID ADS

Performance Advertising

We ran paid performance campaigns for 18 months, iterating relentlessly on creative, audience structure, and bidding strategy. What started as inconsistent returns was progressively engineered into a system delivering 21.48x ROAS, a figure achieved through accumulated learning, not luck.

The Results

Numbers that compound.

Eighteen months of disciplined work across all four channels produced results that stack: a ROAS system others benchmark against, order volumes that reflect genuine demand growth, and a site that converts at a meaningfully higher rate.

Return on Ad Spend

Built over 18 months of persistent iteration across creative, audiences, and bidding strategy. The 21.48x ROAS figure represents a system that now delivers consistently, not a one-campaign spike.

+0%

Total Orders

A 70% increase in total orders reflects genuine demand capture across both channels. Not inflated by discounting or one-time promotions, but built through better reach, better conversion, and better retention.

+0%

Conversion Rate Lift

A 10% improvement in conversion rate means the same traffic volume produces meaningfully more revenue. CRO was the first investment made, and its compounding effect runs through every subsequent result on this page.

DTC + B2B

Both Channels, Growing

Growth was achieved across both direct-to-consumer and wholesale channels simultaneously.

18+

Months Partnership

Consistent, compounding results built through sustained engagement, not short-term tactics.

Growth Levers Deployed

CRO, email, content, and paid ads working in concert as an integrated system.

"Eighteen months to crack consistent ROAS returns. The lesson: great products deserve great systems. We built the engine, and then we let it run."

Work With Us

Great product.
Now build the engine behind it.

The growth is in the systems. Book the Brand Growth Audit and we will show you exactly where your revenue is leaking and how to stop it.

Book the Brand Growth Audit — £500 Apply for the 90-Day Sprint

Pinks Boutique

A brilliant brand. No reliable engine behind it. 01

Four levers. Pulled together.

Numbers that compound. 03

More brands we have grown

Great product.Now build the engine behind it.

A brilliant brand. No reliable engine behind it.

Numbers that compound.

Great product.
Now build the engine behind it.