350+
DTC brands advised
£20M+
Client revenue generated
3,000+
Retailers (Liquiproof)
6
Years to profitable exit
The story
Caner Veli
Before founding Purposeful Profits, Caner built and exited Liquiproof, a sustainable footwear and fabric care brand that went from zero to 155+ stores and profitable in six months.
The Liquiproof journey included one of Dragon's Den UK's largest-ever investments. Products were stocked in Selfridges, Adidas, Burberry, and thousands of independent retailers globally. Featured in Vogue, GQ, and the BBC.
But the route there involved spending £40K on Facebook ads before understanding what was actually wrong with the funnel. Working with three different agencies, each managing a single channel, none looking at the full picture. Purposeful Profits was built from that experience.
“Most agencies haven't spent their own money on ads. They haven't managed a P&L with their own money on the line. When I tell a founder what's wrong with their paid media setup, it's because I made the same mistake myself.”
Track record
- ◆Founded and exited Liquiproof
- ◆Dragon's Den UK, one of the largest-ever investments
- ◆Zero to 155+ stores in 6 months
- ◆Stocked in Selfridges, Adidas, Burberry globally
- ◆350+ DTC and CPG brands advised
- ◆£20M+ in client revenue generated
- ◆4 #1 Amazon Bestsellers
- ◆As seen in Dragon's Den, Sunday Times, GQ, Marie Claire, Vogue
How we operate
Our values
Diagnosis before execution
We never recommend a fix without understanding the full picture. The audit is not a formality; it is the most important thing we do.
Vertical depth over breadth
We work in four verticals. That focus is how we get results that generalists cannot replicate.
Revenue, not vanity
We report on revenue metrics and contribution margin. Not followers, impressions, or clicks that don't convert.
Founders first
Everything we build is designed to give founders more control, not less. We build systems and hand them over.
The ecosystem
Part of the Kind Community group
Purposeful Profits is the growth consultancy arm of the Kind Community group. Kind Community (kind.community) is a network of 3,000+ founder-led DTC and CPG brands, offering community membership, events, and resources.
If you're not yet at the stage where a paid audit makes sense, Kind Community is where to start.
Visit kind.community →3,000+
DTC & CPG founders
£12/yr
Membership
London+
Events & meetups
AI
Kind Co-Founder tool