Most agencies specialise in a channel and hope the rest holds together. Purposeful Profits runs all six growth levers, Offer, CRO, and Email first, then Content, Ads, and Outreach, as one connected system, not six separate vendors. Start with whichever lever is capping growth. Every service below sits under the lever it belongs to, in the order we work it.
Offer
FoundationFix the offer before you fix the ad account. Pricing, bundling, and positioning decide how efficient every lever after this one can be.
Offer, Positioning & Pricing Strategy
Pricing, bundling, and positioning work before ad spend goes out. Thomson & Scott grew DTC revenue 1,490% starting with the offer, not the ad account.
Subscription & Bundle Strategy
Subscribe & save mechanics, bundle architecture, and AOV design for supplement, food, and beverage DTC brands.
CRO
FoundationTraffic isn't the problem. Conversion is. We benchmark every store against 2%+ conversion and under 60% bounce rate, then fix what's actually costing the sale.
Conversion Rate Optimisation Audits
A site conversion audit benchmarked against 2%+ CVR, built for ambitious DTC brands, delivered inside the 3-day Brand Growth Audit.
Mobile Checkout & Landing Page Optimisation
Mobile checkout and landing page fixes for CPG and wellness DTC brands, with proof from Pinks Boutique (21.48x ROAS) and Bottled Baking Co (27x ROAS in 14 days).
Email should carry 30% of revenue. Most carry a fraction of that. Klaviyo and SMS built to close the gap, the last foundation lever before we touch spend.
Klaviyo Email Marketing Flows
Klaviyo flow builds: welcome, abandoned cart, browse abandonment, and post-purchase. Rain Wellbeing grew 507% off the back of this exact rebuild.
SMS Marketing for DTC Brands
SMS flow and campaign strategy layered on top of email for CPG and wellness DTC brands that already have email working.
Content
ScaleContent that compounds, not content for its own sake. Owned assets that feed paid creative, email copy, and Amazon listings once the foundation holds.
Content Strategy & Organic Growth
Owned content and organic growth systems, part of the sprint that took Thomson & Scott to +1,490% DTC revenue growth and Amazon #1 Bestseller.
UGC & Creator Content for CPG Brands
Creator pipelines built for DTC drinks, beauty and wellness brands that feed both organic social and paid ad creative at once.
Ads
ScaleSpend scales what already works. It doesn't fix what's broken. Meta, TikTok, and Amazon PPC, switched on only once offer, site, and email hit benchmark.
Outreach
ScaleThe compounding layer, not the starting point. Affiliate and retail partnerships built on proof the first five levers already generated.
Affiliate & Influencer Outreach Partnerships
Affiliate programme and influencer partnership systems, built as a channel, not a favour. Duppy Share grew Amazon revenue 400% with outreach as one of the levers behind it.
DTC to Retail & Wholesale Strategy
Turn DTC sales data and brand proof into retail and wholesale distribution. Duppy Share grew Amazon revenue 400% before buyers took the meeting.
See the results these services produce
Every service above has been run on a named brand, with the outcome documented. Thomson & Scott grew DTC revenue by 1,490%, Bottled Baking Co hit 27x ROAS in 14 days, Duppy Share grew Amazon revenue 400%, and Rain Wellbeing grew 507%. Read the full breakdown at Results or browse individual write-ups at Case Studies.
Find out which lever is capping growth
The Brand Growth Audit diagnoses all six levers, offer structure, site conversion, email and SMS, paid media, Amazon, and unit economics, delivered as a Loom walkthrough and prioritised PDF within 3 business days.