Mobile checkout and landing page optimisation is the process of fixing the specific points where mobile shoppers drop off before they complete an order, on the device that carries most DTC traffic. Purposeful Profits audits checkout friction, page speed, and landing page structure against a 2%+ conversion rate and under 60% bounce rate benchmark, then executes fixes inside a 90-Day Growth Sprint with weekly reporting tied to revenue.
What the service includes
The work covers the full mobile path from ad click to order confirmation. That means checkout field reduction and autofill, payment method visibility with Apple Pay and Shop Pay surfaced early rather than buried at the final step, thumb-reach button and CTA placement, image and script weight on mobile networks, shipping cost transparency before checkout rather than at it, and landing page structure that matches how a category actually gets bought on a phone. None of it is generic. A skincare landing page and a spirits landing page do not convert on the same layout, and neither does a supplement subscription page and a one-off beverage order page.
Findings are prioritised by revenue impact, not by volume of recommendations. A brand does not need forty fixes. It needs the two or three that are actually costing it money on mobile.
The process
CRO is one of six sequential levers in the Purposeful Profits growth method: Offer, CRO, Email, Content, Ads, Outreach. CRO sits in the foundation group, alongside Offer and Email, because it is fixed before scale levers like Ads. Sending more paid traffic to a mobile checkout that is already leaking orders makes the leak more expensive, not less.
The Brand Growth Audit is where mobile checkout and landing page constraints get identified, a paid 3-day diagnostic delivered as a Loom walkthrough and prioritised PDF within 3 business days. Where CRO is the top constraint, execution moves into the 90-Day Growth Sprint, with weekly reporting tied to revenue rather than to vanity metrics like session count.
What results look like
Pinks Boutique, an organic skincare brand, reached 21.48x ROAS once landing page and offer work removed friction from the mobile path to purchase. Bottled Baking Co, a packaged food brand, hit 27x ROAS within 14 days once conversion and offer constraints were addressed. Thomson & Scott grew DTC revenue by 1,490% and became the Amazon #1 Bestseller in its category within 30 days, off the back of foundation-lever work that included conversion fixes. Average growth across our sprint clients on the 90-Day Growth Sprint is 518%.
See the full results page and case study hub for the complete set of documented outcomes.
Who this is for
This is built for DTC and CPG brands in drinks, beauty, and wellness with an established trading history, where mobile already carries the majority of traffic and the checkout has not been rebuilt to match. A spirits or beverage brand needs occasion and taste cues to survive the mobile scroll. A skincare or cosmetics brand needs ingredient proof and routine framing above the fold. A supplement brand needs dosage, efficacy, and subscription clarity before the add-to-cart. If mobile conversion has not been looked at since the store launched, it is the highest-leverage place to start.
Frequently asked questions
Why does mobile checkout optimisation matter more than desktop for DTC brands?
Most CPG and wellness DTC traffic now arrives and converts on mobile, so a checkout or landing page built and tested primarily on desktop is leaving revenue on the table on the device that carries most of the volume. Purposeful Profits treats mobile as the primary surface, not an afterthought, benchmarking every fix against a 2%+ conversion rate and under 60% bounce rate.
What does Purposeful Profits actually fix in a mobile checkout audit?
The audit covers checkout field count and autofill, payment method visibility (Apple Pay, Shop Pay, and card entry), thumb-reach button placement, page load speed on mobile networks, shipping cost transparency before the final step, and cart abandonment triggers. Findings come from the Brand Growth Audit, a paid 3-day diagnostic delivered as a Loom walkthrough and prioritised PDF.
Does Purposeful Profits work on landing pages for supplement and beauty brands specifically?
Yes. Purposeful Profits works with DTC and CPG brands in drinks, beauty, and wellness, and mobile landing page structure differs by category (ingredient proof and routine framing for skincare, dosage and efficacy claims for supplements, occasion and taste cues for beverages). Pinks Boutique, an organic skincare brand, reached 21.48x ROAS after landing page and offer work under this model.
How long does mobile checkout and landing page optimisation take to show results?
Constraint identification happens within the 3-day Brand Growth Audit. Execution then runs inside the 90-Day Growth Sprint, with weekly reporting tied to revenue. Bottled Baking Co reached 27x ROAS within 14 days of engagement once conversion and offer constraints were fixed, though timelines vary by starting baseline.
Is mobile CRO a standalone service or part of a bigger engagement?
CRO is one of six sequential levers in the Purposeful Profits growth method, alongside Offer, Email, Content, Ads, and Outreach. It sits in the foundation group with Offer and Email, meaning it is typically fixed before scale levers like Ads and Content, because scaling traffic to a leaking checkout wastes ad spend. It can be scoped inside the Brand Growth Audit or the 90-Day Growth Sprint.
What conversion rate should a DTC brand expect on mobile after optimisation?
Purposeful Profits works to a 2%+ overall conversion rate benchmark and under 60% bounce rate as the floor for a healthy DTC site. Brands below that on mobile specifically usually have a checkout friction or page speed problem rather than a traffic quality problem, which is what the audit is built to isolate.
Find your mobile conversion constraints
The Brand Growth Audit identifies exactly where mobile checkout and landing pages are losing revenue, delivered within 3 business days.