Free Tool — Purposeful Profits

Campaign Compass

Calculate your true profit per order — benchmarked against 350+ DTC brands in drinks, beauty, wellness, and CPG.

Enter your numbers below. No sign-up required.

Your unit economics

Plug in your real numbers for an accurate benchmark

Your vertical

Average Order Value (£)

COGS (%)

Payment Processor Fee (%)

e.g. Stripe/PayPal

Merchant Account Fee (%)

Fulfillment Cost Per Unit (£)

Shipping Cost Per Order (£)

Average Discount (%)

0 if no discounts

Units Per Order

Monthly Performance (optional — for CAC & ROAS)

Monthly Revenue (£)

Monthly Orders

Monthly Ad Spend (£)